"We want to show you that staying with us is more of an experience rather than just a 'roof over your head'. We pride ourselves in knowing the local areas and look forward to sharing with you all the best that our home from homes has to offer."
Working with the team and learning more about the company's goals and ideas, we defined the below keywords that highlighted the key values that would always be in mind and would convey through the branding.
With these keywords in mind and further discussions, the plan was to create branding that would catch the eye of likeminded individuals. Be fresh and innovative as well as approachable and warm. It would exude a sense of professionalism and trust to reflect the services and time commitment Black Door Stays wanted to offer.
Liaising closely with the client and shortlisting 3 variants, the company selected this final logo style to bear their brand.
This logo cleverly and subtly emphasises the company name by turning the "L" of the word "black" into an open door. The font is clean and minimal which works well with the warm and homely colour palette.