Technology

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By Lottie

How to Make Your Business's Website Stand Out

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As more and more turn to digital marketing to voice their business, competition is constantly growing for users' attention. While strong Search Engine Optimisation helps draw in users if your website isn't engaging, your visitors won't stay for long. Luckily there are ways to nail that first impression and grow your online conversion rate.

Below we've listed How to make your Business's Website Stand Out which to scale your business online. 

Make the best use of your websites hero

Studies show that 55% of users will leave a website in less than 15 seconds if the homepage is unclear and unengaging. So it's vital your website's hero captivates and sells what your brand does, as it's where users will land and decide if they visit more of your site.

By crafting a hero that's visually appealing and relevant, you avoid the risk of losing your visitors before arriving at your core content or service offering.

Include professional photos of your services

There's no denying that beautiful photography sells, so investing in a professional agency to capture the right content will help take your brand to the next level.

Replacing old imagery that doesn't demonstrate the essence of your business and effectively communicate the services you offer.

Finding the right agency will help your business create imagery that aligns with your brand and helps you build connections with your target audience.

Ensure your website is mobile-friendly

According to a recent study by Google, 72% of consumers expect brands to have mobile-friendly sites, but 96% of websites are reported to not work well on mobile.

Having a website that works on your phone or tablet is crucial to making sales and will set you apart from competitors not catering to their customers and clients.

Building a bespoke website means it'll be completely tailored to align with your brand and ideal customers from the get-go. This will not only set you apart aesthetically, but ensure your website is fully SEO-optimised and user friendly setting you apart from your competitors.

Keep your website updated

Having great content is the main principle of having a great site and will help you convert more leads online. Having quality content will also increase your website on search ranking and will enable more visitors to discover your business, therefore we recommend keeping your site active when it comes to content.

By writing regular blogs and offering valuable content, you'll be able to reach more customers and will be able to grow your business. 

Write content that sells your brand

Having great copy on your site will add visuals and will engage with your readers, so it's worth taking some time to consider how you want your business to come across, so you can show your services in the best possible way!

Consider how you want to engage with your customers and how you want them to respond. 

Copywriters can help you find the right content that connects with your audience so your website can drive results and help grow your business. 

Need any further help with your website?

We hope our guide has helped offer some insight into creating the best possible website for your brand and customers, however, if you're still looking for some guidance feel free to get in touch. We work with budgets of all sizes and are more than happy to have a no-obligation chat when deciding the best option for you.