With a focus on clearing our oceans from plastic pollution, Odyssey Innovation, founded by Rob Thompson, started when a group of volunteer divers wanted to tackle issues surrounding the collection and disposal of plastics around the coasts of Cornwall.
Ever since the business has grown with many exciting partnerships as well as sponsorships and last year alone saw the biggest rise in Odyssey's Kayak sales and further interest in the brand's goals. This meant that Odyssey wanted a site that scaled along with their growing business.
From the waste collected, Rob assembled the plastics into kayaks, which Odyssey now sells online and are used in their 'Paddle for Plastic' campaign which our head designer Tab designed the logo! The kayaks would then be used to retrieve further plastics from the sea and would be given back to the communities that supported them through sponsorship.
Beginning with the consultation phase, we assessed where the current site was failing and how we could create a more functional website to suit Odyssey's goals. We initially suggested amending the current site to improve its page speed and overall performance, but due to Wix's controls over the code, we decided it would be best to craft a new site that would improve the users' journey and show off the brand at it's very best.
From working with Odyssey, we decided on a website option that would fix the issues with the current site and offer the best user experience for their customers.
We proposed a bespoke build with a revised sitemap to reduce the traffic drop-off we were seeing on the current site, convey all the correct information the brand wanted to talk about and implement an e-commerce store by utilising Shopify API.
Deciding on the Shopify e-commerce functionality, meant the products page would smoothly introduce a whole new audience to Odyssey Innovation and provide a platform for sharing updates and regular content. We started by crafting a sitemap and wireframe to structure the key components that would make the site flow. We also determined the functionality listing all the essential elements that would be built to encourage a user-friendly experience.
Once the planning stages were completed, we moved on to the design phase where Tab planned how all elements would be presented when put live. Once signed off from the team, it was sent back to build with Matt who started on the development. The website and the majority of its functionality would be powered through our very own Nimble CMS and e-commerce through Shopify. This was the perfect combo, having an easily editable website with integrated e-commerce backed by a much-loved commerce platform.
It was a very exciting project to work with the Odyssey team and see their site go live. We cannot wait to see where the brand will go next!