By Will


March 2022

4 Reasons Why Every Business Needs a Great Website


As part of living in a digital world, we've seen a fundamental shift in how the average consumer searches and shops for brands. Did you know back in 2014, there were around 1.32 billion digital buyers? We know that sounds like a lot, but every year this number has risen and in 2021, it was recorded that 2.14 billion people were buying online.

According to Forbes, 59% of people asked prefer to shop online rather than in-store. This is just one source, but many surveys are showing similar figures.

Many businesses still don't own a website or have a dated, poorly performing site. Not only that, but even if they do have a website, the chances are they're not utilising it to its full potential!

If you fall into any of the descriptions above, then this blog is for you. If you're not convinced of the value of an active and well-developed website, then read on to hear our 4 Reasons Why Every Business Needs a Great Website.

It enables you to grow

We see many business owners not believing a website is an effective way to grow a brand. There are many reasons that we hear this day-to-day, from the investment cost and "I've never needed one before" to "what would I put on a website?" and even "my competitors all have bad websites, so why do I need a good one?".

The world has moved forward and most consumers now expect a business to have a website. It's how they find you, get to know you and buy from you. It's simply putting you on the backfoot of the competition if you don't have a great web presence. Even if you're a large, successful business, we see clients growth decline off of the back of not innovating over the years!

Now is a great time to invest in your technology! Websites are now capable of doing far more, they're more complex, faster and can enhance your customers buying experience 10-fold if you have the right features.

As a business owner, we think it's smart to invest in at least a decent, well-performing website and going on from that, have a brainstorm on how you can use your website to be more innovative and provide a superior experience to your customers. That way, you'll have a competitive advantage and have a greater chance of seeing growth in your business.

Your business is advertised 24-hours a day

The trouble with brick and mortar shops is that they close. Open from say, 9 am to 5 pm. However, the world keeps going in that 24-hours.

At any time, someone can become your customer from your website. Whether they're browsing on social media in bed and decide to buy or are researching service providers in the evening and choose to fill out your contact form, the point is you're no longer restricted by the opening hours of the high street.

Having a website allows you to create a funnel from your social media channels or a search engine, straight to your website. This funnel can work at any time, awake or not. Having a decent website and effective online marketing means businesses can make money even on autopilot.

What is apparent though, is to keep up with the changing times and continue to be competitive. Businesses big and small have to innovate and change how they're marketing and selling to grow.

Sell to anyone, anywhere

Businesses now have the opportunity to sell to anyone in the world from anywhere. Before, they were restricted to local marketing expanding to other areas, which was a time-consuming and costly activity. But now, social media and websites mean you can entice customers from the other side of the world, launch in the US at a fraction of the cost and grow a user base 100x quicker.

As a business owner, you have an incredible opportunity to create an audience base that stretches far beyond what was possible for the average enterprise even 10 years ago.

And a website is a vast cog in that machine!

Build credibility

We could go on, but we'll wrap up with reason 4 for needing a website: credibility.

We could go on, but we'll wrap up with reason 4 for needing a website: credibility.

It's becoming more common for businesses of all shapes and sizes to have a website, even a deal-breaking expectation these days. With that in mind, it's more than sensible to have a well functioning and active website to help improve the credibility of your business, which is true for even the biggest of businesses.

You could take this one step further and not just stop at simply having a website. As a business owner, look at your niche in the market and the ways you can use technology to innovate to allow your business to stand out and give you a leading edge.

Tech is easier to access than ever for businesses of all sizes. Instead of pushing against it, invest in it and build better credibility as a brand.

So what's next?

We typically love to get involved with clients from all stages in their business, but our speciality is complex systems. We love working with brands to envision, design and build web experiences, apps and software for both their clients/customers and internally.

If you'd like to learn more about some of the best website options out there, make sure to reach out to us via our email or contact form.