By Ben


April 2023

7 Mistakes Founders Make When Hiring an App Development Company


In today's digital world, having a mobile app for your business is not just a trend, it's a necessity. Mobile apps can help businesses to expand their reach, increase customer engagement, and boost revenue. However, building a mobile app is not an easy task, and most businesses do not have the technical expertise to develop one on their own. 

Therefore, they turn to app development companies like ourselves to bring their vision to life. But choosing the wrong app development company can lead to costly mistakes and wasted time. In this blog, we'll discuss the 7 biggest mistakes that founders make when hiring an app development company, so you can avoid them and ensure a successful app development process.

1. Prioritising Price Over Skills.

Hiring an app development company solely on price is one of the biggest mistakes many founders make. While cost is a crucial aspect, it should not be the only factor considered when selecting a company to develop your app.

Many founders make the mistake of opting for the cheapest option when selecting a mobile app development agency. However, this can lead to disappointment later in the project when the finished product doesn’t meet their expectations or startup needs. When making a decision, it's imperative to take into account all aspects of the project rather than just choosing the cheapest option.

Cheap app development services may seem attractive but often come with hidden costs, such as poor quality, delayed timelines, poor planning and inadequate support. For example, we believe wireframing a project is an essential component in the planning phase and yet some don’t even bother doing this. Low-priced app development companies may cut corners leading to a lower-quality end product that could ultimately harm your brand, reputation and ultimately your bottom line and may even lead you to have to start all over again!

Of course, we understand cost is a major consideration, but investing in high-quality mobile app development for business can yield significant returns in the long run. If you receive an out-of-range quote for your budget, don’t be afraid to discuss it with the agency to see if a more achievable price can be reached.

However, it's equally important to have realistic expectations and not settle for the lowest price. Choosing the cheapest option may result in issues like slow performance and conversions rate, requiring additional work or even a complete revamp down the road, ultimately leading to higher costs.

Don’t compromise your app quality for low-cost mobile app development. The initial low price could cost more if your development team doesn’t deliver the expected application. Choose a company that offers a fair price for their services and provides the quality of work that meets your expectations.

2. Choosing An App Development Company That Doesn’t Understand Your Vision.

When creating a mobile app for your business, the app development company you choose must understand your vision and goals for the project. However, founders often make the mistake of choosing a company that doesn't fully understand their vision, which may lead to frustration and disappointment in the final product.

One of the primary reasons why this mistake occurs is that founders don't take the time to communicate their vision effectively. They may assume that the development agency understands their business and industry well enough to create an app that meets their needs. However, this is often not the case, but it’s not their fault!

The right app development company will lead the founder, ask the right questions, and understand all of their insights - get this wrong, and the whole project could potentially be affected further down the line. For us, this is probably one of the most crucial stages and forms a critical part of our initial planning phase. You can find a summary of our app development process here.

It's crucial to communicate your vision clearly to the development team, but equally, it’s our responsibility to lead and extract your vision into a development roadmap and plan. Taking the time to understand what your business does, who your target audience is, and what you hope to achieve with the app is vital.

Another way to ensure that the app development company understands your vision is to work collaboratively throughout the development process. Regular check-ins and updates can ensure the developers are on the right track and aligned with your vision. You should also provide feedback on each stage of the development process, so the company can make adjustments as needed.

3. Not Considering the Branding of Your App.

Time and time again, our agency is approached by founders wanting help with their technology before even considering their branding first. Rushing the branding process or neglecting it altogether is a common mistake we often see, which can cause great applications to fail.

By investing time and resources into your app’s branding, you can reap long-term benefits, helping your app to stand out in a crowded market, connect with your target audience and create a loyal customer base. Here are some ways they can help:

  • Brand strategy: A good development agency will work with you to understand your startup’s brand identity and create a strategy that aligns with your business objectives. They will help you identify your target audience, develop a unique selling proposition, and create brand messaging that resonates with your customers.
  • Brand design: A mobile app’s visual identity is an essential element of its branding. An app development company can help you design a visually appealing logo, choose a colour scheme, and typography and create an overall look and feel that matches your startup’s brand identity.
  • User experience: A critical aspect of branding is the user experience. A good app development company will ensure that your app’s user interface, user experience and functionality align with your brand messaging and create a seamless and memorable user experience.

Partnering with an app development agency with experience in branding, design and marketing can be an excellent way for entrepreneurs to create a strong and consistent brand identity for their apps. From brand strategy to design, user experience and ongoing support, an app development team with more than just technical expertise can provide startups with the tools and expertise they need to succeed in the competitive market.

4. Overlooking Communication.

Effective communication is key when working with an app development agency. It's crucial to maintain regular communication when hiring an app development company to ensure the project is on track and that any issues are addressed promptly. Effective communication between the startup and the app development company can help avoid misunderstandings and missed deadlines, and it's essential for building a successful working relationship.

Both parties should be clear about their expectations, and there should be a clear understanding of the scope of the project, the timeline, and the budget. Startups should also make sure that they are comfortable with the communication channels being used, such as email, phone, or video conferencing, and that they are easily accessible to their development team.

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5. Failing to define clear expectations.

Defining clear goals and objectives for your app development project is crucial to its success. Without a clear understanding of what you want to achieve, it's difficult to measure its success and ensure that the final product meets your business needs. However, founders often make the mistake of not defining clear goals and objectives with the app development team, leading to a lack of direction and a product that fails to meet their expectations.

One of the primary reasons why this mistake occurs is that founders may have a vague idea of what they want to achieve with their app and don't take the time to define their objectives. They may assume that the development company will understand their business needs and create an app that meets their expectations. However, this is often not the case.

To avoid this mistake, it's crucial to define clear goals and objectives for your app development project from the outset by identifying the purpose of the app, the target audience, and the key features and functionality you want to include. To define your goals and objectives, consider the following questions:

  • What do you hope to achieve with the app?
  • Who is your target audience, and what are their needs and pain points?
  • What features and functionality do you want to include in the app?
  • What are your business's overall branding and marketing goals?
  • What are your key performance indicators (KPIs) for the app, and how will you measure its success?

By answering these questions and defining clear goals and objectives, you can provide the app development company with a clear direction for the project, which will help ensure that the final product meets your business needs and aligns with your overall marketing and branding goals.

Besides defining clear goals and objectives, it's also important to communicate these goals and objectives effectively to the app development team. Regular check-ins and updates can ensure the project is on track and aligned with your goals. You should also provide feedback on each stage of the development process, so the company can make adjustments as needed.

6. Not Considering Post-Launch Support and Maintenance.

Many founders focus on the initial development process of the app but don’t consider post-launch support and maintenance, which is a significant mistake that can have long-term consequences for your app’s success and usability. You can find an overview of our approach and the services we offer here.

It's crucial to consider post-launch support and maintenance from the outset of your app development project. This involves working with your app development company to establish a plan for ongoing support and maintenance, including regular updates and bug fixes.

Here are some important steps you can take to ensure that your app receives the necessary post-launch support and maintenance:

  1. Ensure that your app development company provides regular updates and bug fixes to address any issues that arise after launch.
  2. Plan for future updates and feature enhancements to keep your app up-to-date and relevant.
  3. Set aside a budget for ongoing support and maintenance, as this will be a long-term expense for your business.
  4. Monitor user feedback and usage metrics to identify any issues or areas for improvement.

By considering post-launch support and maintenance from the start, you can ensure that your app remains functional, secure, and up to date, which will help you maintain user engagement and retention, and ultimately drive the success of your app over the long term.

7. Ignoring the Importance of User Experience (UX) Design.

Founders often forget the importance of user experience (UX) design when hiring an app development company, which plays a critical role in the success of an app by ensuring that it is intuitive, user-friendly and meets the needs of its intended audience.

User experience design involves building the interface and user journey to ensure that it’s easy to use and meets the needs of its users, including everything from the layout and design of the app's screens to how users interact with the app's features and functionality.

Ignoring UX design can have several negative consequences for your app's success. For example, if your app is difficult to use or does not meet the needs of your target audience, users may abandon it in favour of a competitor's app. Resulting in poor user engagement and retention rates and ultimately hurting your business's bottom line.

Our Final Thoughts.

When hiring an app development company, founders must avoid making inevitable mistakes that can negatively impact their app. By avoiding these mistakes, founders can ensure that their mobile app development runs smoothly and is ultimately successful.

Some of the biggest mistakes to avoid include choosing a company that doesn’t understand your vision, not defining clear goals and objectives for the app development project, and ignoring the importance of user experience design. It’s also imperative to consider post-launch support and maintenance and ensure the app development company has the technical expertise to bring your vision to life.

By keeping these key considerations in mind, startups can select an app development company that is best suited to their needs and objectives, and ensure that their app is successful over the long term. With the right partner and a solid plan in place, your app can be a success and drive significant value for your business.

If your startup is searching to partner with an app development company, then Barr Media is ready to help get your idea developed. We understand the significance of the relationship between mobile app development agencies and startups. We work closely with our clients to understand their vision and goals and provide you with full ownership of all code and assets from day one. Contact us today to book a free consultation.