Technology

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By Lottie

Choosing the Right App Development Company for your Business

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With 90% of device time spent on apps, mobile app development is increasing as a profitable tool for businesses to reach more potential customers and increase brand awareness.

When building an app, there are a few options to consider. We're a little biased, but hiring an app development company is a worthwhile investment. We think this because hiring in-house developers can require a lot of time and money to recruit qualified candidates as well as bigger financial and operational obligations. Whereas an agency is a great way to leverage software engineers' skills and expertise as and when needed.

For entrepreneurs and companies, it's crucial to find the right solution for your business. Professional mobile development companies can help you excel over the competition by utilising their expertise. Working with a trusted company can help you build a digital product that meets your requirements and supports you throughout the process.

With many development companies available, choosing the right team can be a big task for any business. Your business can make the right decision by researching the following factors that will contribute to the success of your product.

They understand your requirements

It's essential that an app development company listens to your goals so they can provide the most relevant advice on how to build an app that aligns with your needs. They should discuss all possible solutions for your application to meet your requirements and create the best experience for your users.

When choosing a mobile development company for your business, consider your app requirements first.

How do you know what your requirements are? Well if you're thinking this, consider the following questions:

What kind of app are you looking to build?

If you're looking for something more complex, such as blockchain app development or m-commerce then consider searching for a development company that has prior expertise in this field.

It's worth taking into account that there are lots of different types of apps out there, so make sure your software agency is aware of what type of application you're trying to get built.

What platforms do you want to build on?

There are some technical considerations which you and your development company may need to take into account at this stage. For example, where will the app be available? Are you considering iPhone or Android app development? Maybe you're looking to reach both markets? It's essential to think about even at the earliest stages of development.

Whether you want native or cross-platform development:

It's the age-old debate: "Do I build my app using native or cross-platform development?". As one of the most key functions that will affect how your app operates it should be a well considered decision.

If you're looking to build your app natively or with cross-platform development, an agency can help compare both and consider which will best meet your requirements. If you'd like to learn more about the differences and which to consider for your app development, you can find our blog here.

You understand their cost

When it comes to app development costs, every agency will charge differently. That's why it's a good idea to establish a price with an agency and find out what the budget covers. Agencies will be able to answer any queries about costs you may have and would much rather you ask than deliberate in silence.

When it comes to cost, as much as we love a deal, opting for an agency with the cheapest solution isn't a guarantee that this will be the best option for your business.

Time and time again, we see brands opting for the cheapest option, only to find out later down the road that the finished product isn't fit for purpose.

We recommend getting a full layout of costs to find out what your money is going towards and not just basing your decision on what's cheapest. But, which company has the best intentions for your business and wants to help your application in the build stage and beyond. Invest in the best solution for your business - even if it's not the cheapest.

They understand your market

The best way to hire a mobile app development agency is to understand the requirements of your market and its challenges.

A reliable agency should utilise market research to fully understand your customers, what problems they face and how an application can overcome these hurdles. Utilising market research is crucial, as it can influence details such as design and functionality.

By keeping these things in mind, you can rest assured of finding a company that will create a quality app that meets your particular needs. Choose a company that's capable of developing a high-quality app.

You understand their process

To ensure you choose the right company, it's good to be aware of their development process. Agencies adopt different development processes, so enquire about their specific steps to truly understand how their company works and if it aligns with your business. This will ensure their team can provide support and the best possible service.

If your project is especially complex, you need to take extra care when choosing a company you're going to hire for your mobile app development. More importantly, the company will be given the job to build a design that's unique to the branding of your company, and focus on providing the best possible user experience.

They have a good design portfolio

For app development, choosing a company with a strong portfolio that showcases their expertise and skills is crucial. You want to ensure the company has the ability to develop the type of apps you're looking for.

Additionally, it's helpful to look at portfolios in order to gain an idea of the company's design standards and ensure they meet your criteria. A good portfolio should be measured by their quality, efficiency and expertise with applications, not only by how many development projects they've worked on. Consider a company that has the skill set relevant to your industry, as they may be able to help with certain business decisions although this isn't necessarily a requirement.

Recruiting a skilled company means they've solved various challenges and know exactly what makes a good digital product. Taking the time to review companies' portfolios can give you the confidence that you're making the right choice.

You have access to technical expertise when needed

Partnering with an expert app development team will greatly benefit from having technical expertise whenever you need it. Software agencies can help in building and launching applications that scale and can offer technical consultancy.

Their team of developers will take care of testing your mobile application, getting it launched in different app stores and performing routine maintenance.

They'll work with you through the process and beyond

Software development agencies will understand the process doesn't end at launch. Apps require regular updates to encompass new features, make suitable adjustments, design updates or improve features. So consider a mobile development company that'll partner with you even after your application is launched.

Establishing a relationship with an agency means they're dedicated to your business and product and ensure you have on-hand assistance and answer any queries when you need it. 

Our final thoughts

At Barr Media, we understand running applications of all sizes. With a number of success stories under our belts, we've seen the highs and lows of building and launching apps. Unlike many other businesses working in this space, our advice is based on our first hand wealth of experience.

If you're looking for an agency that will help get your idea developed, then be sure to contact us to see how we can help. We offer a free no-obligation chat and can help you find a solution even if it's just to point you in the right direction.