Artificial Intelligence


By Lottie


April 2022

Discover How AI Can Help Your Startup


A few weeks ago, Will attended the North Devon Business Network to discuss artificial intelligence (AI) and its potential to help processes become more efficient for businesses. 

When considering Artificial Intelligence (AI), people may think of androids and attempting to make machines have consciousness, although that research is happening, AI is a huge umbrella of technical solutions to a vast array of problems.

Artificial Intelligence has rapidly become one of the most powerful tools available for businesses today, and startups are no exception. AI can help startups in a variety of ways from automating routine tasks to improving decision-making and enhancing customer experiences.

As a software development agency, we’re very excited about AI’s incredible potential in just about all industries imaginable. AI allows us to find trends, analyse data and make business processes more straightforward, cheaper and all-around more efficient.

Once you dive into AI, you'll begin to understand and see what a huge impact it's capable of having on how we live our lives, operate our businesses and interact with the world. In this blog, we'll explore how AI can help you drive startup growth.

How Can AI Help Your Startup?

Enhance Customer Experiences.

AI-powered tools have the potential to revolutionize customer experiences for startups. AI is capable of understanding the needs and behaviours of consumers at a level that was previously impossible. By analyzing vast amounts of data, AI can identify patterns and predict what customers are likely to do next. This allows startups to move beyond guesswork and provide personalized experiences that meet the unique needs of each customer. With AI, brands can adapt and optimise customer experiences in real-time, making it possible to deliver the right message, at the right time, on the right channel. By leveraging the power of AI, startups can gain a competitive advantage and build long-lasting relationships with their customers.

 Here are a few examples of how AI-powered tools can improve customer experiences:

  1. Personalised support: AI-powered chatbots can provide personalized support to customers 24/7. Chatbots can answer frequently asked questions, help customers troubleshoot issues, and provide product recommendations based on the customer's purchase history and browsing behaviour. This can help customers get the support they need quickly and efficiently, without having to wait for a human customer service representative.
  2. Predictive analytics: AI can be used to analyze customer behaviour and predict what customers are likely to do next. For example, if a customer has been browsing a particular product category, AI can predict what other products the customer might be interested in and make personalized product recommendations. This can help startups increase sales by providing customers with relevant product suggestions.
  3. Voice assistants: Voice assistants like Amazon's Alexa and Google Assistant are becoming increasingly popular, and startups can leverage these tools to provide better customer experiences. For example, a startup that sells home automation devices could create an Alexa skill that allows customers to control their devices using voice commands. This can make it easier and more convenient for customers to use the startup's products.
  4. Sentiment analysis: AI can be used to analyse customer feedback and identify areas where the startup can improve. For example, if customers are consistently complaining about a particular feature, AI can identify this and alert the startup's team so they can address the issue. This can help startups improve their products and services and provide better experiences to their customers.

The more knowledge you have, the better your marketing strategy can be tailored to suit your business goals and AI is going to be a massive part of intelligence gathering.

Automate Routine Tasks.

Startups often have limited resources, and founders and team members wear multiple hats. By automating routine tasks, such as data entry, invoicing, and social media management, startups can free up valuable time to focus on more important tasks. 

AI-powered tools like chatbots can also be used to automate customer support, helping startups provide round-the-clock support without hiring staff.

Improve Decision-Making.

AI-powered analytics tools can help startups make data-driven decisions. By analysing data from various sources, including customer behaviour, sales, and website traffic, AI can identify patterns and trends that might not be immediately apparent to humans. This can help startups identify new business opportunities, optimise their marketing strategies and make better-informed decisions. 

Optimising Business Operations.

With tools that are powered by machine learning and AI becoming more and more readily available, your business can improve its internal operations in ways that weren't even imaginable even a few years ago.

Imagine a world where your team schedules are automatically formated and optimised to the degree of accuracy you would expect from a human.

Imagine being able to forecast your accounts not only based on your business's past performance but the performance of every business that's similar to yours. Imagine then being able to mix in forecasting based on current affairs around the world, where your predicted numbers are impacted by news, trends and more.

These two things are just the tip of the iceberg for how AI is improving business operations.

Improving Online Marketing.

As well as improving your business's internal operations, AI has the potential to bring a whole new dimension to your marketing efforts. From dynamic personalised content and automatic improvement of adverts to full-on just creating content for social media, we're seeing AI being able to carry out marketing activities in software that was once only something that could have been done by a human.

By embracing and imagining how AI can become a core part of your digital strategy, your business can increase sales, reduce costs and successfully grow online. 

Enjoying what you're reading?

See our work

SEO, Content Writing and  Social Media.

If you've delved into the world of blog writing or creating meaningful content, you know how challenging and how much of a full-time job it can be with lots of technical know-how and using the right call-to-actions to direct your customers not to mention all the constant algorithms to get your head around. 

But there are now AI software to help with content that successfully conveys the right tone and message helping you tackle the workload. From constructing SEO-optimised blogs and web pages to generating ideas that are more likely to perform, AI assistants are savings so much time for the average business.

Streamline Recruitment.

Recruiting the right talent is crucial for any startup, but it can be a time-consuming and resource-intensive process. AI-powered recruitment tools can help streamline the process by automating candidate screening, scheduling interviews and even predicting which candidates are most likely to be a good fit for the company.

Reduce Costs.

AI-powered automation can help startups save money by reducing the need for human labour. By automating routine tasks, startups can reduce staffing costs and increase efficiency. AI can also be used to optimise supply chain management, reducing waste and improving the bottom line.

Our Final Thoughts.

AI can provide a significant boost to startups by automating routine tasks, improving decision-making, enhancing customer experiences, streamlining recruitment, and reducing costs. By leveraging AI-powered tools and technologies, startups can level the playing field with larger, more establishes companies and position themselves for long-term success.

There are tools and software out there powered by AI that are helping businesses and people be more efficient today, but if you take anything away from this blog it's to try and see where this technology is going in the future.

As a founder putting that time aside to evaluate the changing technologies landscape and finding applications within your business for what's being developed is not only interesting but if you look to "flesh out" those applications – you'll be giving your business the opportunity to be market-leading in what it's doing.

Get in touch with us today to learn more if your startup is interested in leveraging AI to drive growth. Our team of experts can collaborate with your company to build a custom solution that helps your business thrive.