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Technology
March 2022
Learn the 10 Steps to Make Your Startup's Website Stand Out
As more and more turn to digital marketing to voice their business, competition is constantly growing for users' attention. While strong Search Engine Optimisation helps draw in users if your website isn't engaging, your visitors won't stay for long. Luckily there are ways to nail that first impression and grow your online conversion rate.
Your website is the centrepiece of your online presence. It's where you can showcase your products and services, engage with customers, and establish your brand's authority. A great site can help you build credibility and trust with your target audience and create a positive impression of your business. If you're looking to improve your site, then make sure to read on to discover the 10 Steps to Make Your Business's Website Stand Out to help elevate your brand online.
1. Make the Best Use of Your Websites Hero.
Studies show that 55% of users will leave a website in less than 15 seconds if the homepage is unclear and unengaging. So it's vital your website's hero captivates and sells what your brand does, as it's where users will land and decide if they visit more of your site.
By crafting a hero that's visually appealing and relevant, you avoid the risk of losing your visitors before arriving at your core content or service offering.
2. Include Professional Photos of Your Products and Services.
There's no denying that beautiful photography sells, so investing in a professional agency to capture the right content will help take your brand to the next level.
Replacing old imagery that doesn't demonstrate the essence of your business and effectively communicate the services you offer.
Finding the right agency will help your business create imagery that aligns with your brand and helps you build connections with your target audience.
3. Ensure Your Website is Mobile-Friendly.
More and more people are accessing the internet on their mobile devices, which is why it's crucial to have a mobile-responsive website. A mobile-responsive website adapts to different screen sizes and resolutions, making it easy for visitors to navigate and use your site on any device. A mobile-responsive website can help improve the user experience, reduce bounce rates, and increase conversions.
According to a recent study by Google, 72% of consumers expect brands to have mobile-friendly sites, but 96% of websites are reported to not work well on mobile. Having a website that works across all devices is essential to making sales and will set you apart from competitors not catering to their customers.
4. A Professional Website Design is Essential.
First impressions matter, and your website is often the first interaction a potential customer has with your business. That's why it's essential to have a well-designed website that not only looks good but is also easy to use. A great website design can help you establish your brand's identity, improve the user experience, and increase the likelihood of conversions.
5. Provide a Great User Experience.
A great website should be user-friendly, with an intuitive design that makes it easy for visitors to find the information they need. It should be well-organised, with a clear navigation menu and relevant content that's easy to read. A positive user experience can help increase engagement, reduce bounce rates, and improve search engine rankings.
Enjoying what you're reading?
See our work6. Ensure Your Site is Optimised for Search Engines.
Search engine optimisation (SEO) is the practice of improving your website's visibility in search engine results pages (SERPs). A great website should be optimised for search engines, with relevant keywords, meta tags, and content that's easy to crawl. SEO can help increase organic traffic to your website, generate leads, and boost revenue.
7. Ensure Your Website Content is Updated Regularly.
Having great content is the main principle of having a great site and will help you convert more leads online. Having quality content will also increase your website on search ranking and will enable more visitors to discover your business, therefore we recommend keeping your site active when it comes to content.
By writing regular blogs and offering valuable content, you'll be able to reach more customers and will be able to grow your business.
8. Produce Engaging Content.
Content marketing is the practice of creating and sharing relevant content that's designed to attract and engage a specific target audience. A great website should have high-quality content that's relevant to your target audience, with relevant keywords that help improve SEO. Content marketing can help increase website traffic, generate leads, and establish your brand as a thought leader in your industry.
Consider how you want to engage with your customers and how you want them to respond.
9. Create a Website that Reflects Your Branding.
Your website should reflect your brand's identity and values. A great website should have a consistent brand image, with relevant colour schemes, typography, and imagery that resonate with your target audience. Branding can help improve customer recognition and loyalty, differentiate your business from competitors, and increase brand awareness.
10. Improve Your Conversion Rate Optimisation (CRO).
Conversion rate optimisation (CRO) is the practice of improving your website's ability to convert visitors into customers. A great website should have a clear and concise message that communicates the value of your products and services. It should have a strong visual hierarchy, with compelling CTAs that encourage visitors to take action. CRO can help improve website performance, increase revenue, and lower acquisition costs.
Need any further help with your website?
We hope our guide has helped offer some insight into creating the best possible website for your brand and customers, however, if you're still looking for some guidance feel free to get in touch. We work with budgets of all sizes and are more than happy to have a no-obligation chat when deciding the best option for you.