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Strategy

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By Lottie

Why SEO Matters in 2022

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With an increase of up to 222 million new internet users over the past 12 months, roughly 60% of the global population are now online. So it's now more important than ever to implement a digital marketing strategy to increase the chances of your business being seen. 

Marketing trends are constantly changing, but SEO remains an ever-important role in your marketing strategy, especially throughout this year. 2021 was a huge year in terms of SEO due to the growth of online businesses which is only set to rise as even more turn online to sell their products and services. 

It's important to ensure that your site is easy to use in order to encourage users to visit and potentially convert them to paying customers. 

Here's a few things to consider for your overall SEO strategy:

  • The site speed and overall performance of your website.
  • If its optimised for mobile and other devices. 
  • Technical SEO elements like metadata. 
  • If the websites is content regularly updated. 

So how does SEO affect your business? Using key performance indicators, otherwise known as KPI’s, will help track your website’s performance.

KPI’s your business can track include:

  • SEO traffic.
  • Pageviews.
  • Top viewed posts.
  • Organic search traffic. 
  • Content backlog.
  • Landing page performance.
Aligning tech with marketing SEO has become a standard practice for online businesses and from incorporating it within your strategy will help your website to function for a greater user-centric experience, ensure your business ranks higher in search engine results as well as gain more organic traffic online.

From tracking KPIs, you can have valuable insight into your website's performance, its strength and weaknesses and what needs adjusting so your business can have a more successful campaign moving forwards.

SEO remains one of the best methods to encourage growth even as digital marketing trends come and go. So how else is SEO beneficial for your business?

SEO Builds Credibility for Your Website. 

Only the most trustworthy websites have a high ranking. This means that despite all the searches in the world, 75% of users won't visit the second page of search results, due to Google's algorithm that filters through a never-ending list of websites that produce the most relevant information.

It Increases the Importance of Your Website. 

Your businesses importance is what builds your credibility in your industry and how you can engage with a larger audience. 

One way to grow is through utilising online platforms to create optimised content that grabs your ideal audience's attention. Once you entice them to your brand with creative and compelling content, it'll be easier to convert them.

It Encourages More Conversions Online.

When users find your website, they'll immediately engage in the content presented to them. It's vital to produce high-quality content that your users can benefit from to convert them to customers. Otherwise your risk your visitors leaving your site. 

Hone Your Website.

SEO plays an essential role in your digital marketing strategy to help your website reach more of your potential customers from all over the world. 

We hope our guide has helped offer some insight into how SEO will be important for your business over the course of this year.