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Keep Britain Tidy
Working with awesome brands with great causes is an incredible part of what we do! We've partnered with Keep Britain Tidy on some exciting branding projects for their environmental campaigns held throughout the South West.
As a charity with a significant cause to reduce waste and create more sustainable solutions for recycling, Keep Britain Tidy hold beach cleans and other campaigns throughout the UK to empower communities and educate future generations.
Our head designer Tab has collaborated on some awesome branding projects for the charity's campaigns that were held in Cornwall, Devon and Somerset including the Ocean Recovery Project, Bin Your Bodyboards and #WaveofWaste.
Services Provided
Branding
Design
Brand Strategy
Consultation
Print Design
Ocean Recovery Project:
Tab worked on the logo creation for the Ocean Recovery Project, an influential project back in 2016 when South West volunteers were collecting litter and washed up plastics from local beach cleans. From completing 1,200 cleans as part of their BeachCare South West programme and removing 165 tonnes of marine plastic, they saw a demand to help volunteer groups recycle beach litter.
Their goal was to find a sustainable solution that could lower their carbon footprint through collaboration with Warwick University's polymer research centre to analyse the plastic with the aim of increasing recycling rates.
In 2019 the campaign inspired hundreds of volunteers to collect plastic for the world’s first marine plastic stage in the Shangri-la arena at the Glastonbury festival whilst working with Orca Sound Project. 10 tonnes of plastics collected from beaches, harbours and community clean-ups were processed into boards to create the Gas tower arena. And over the last two years the project has been collecting plastics for another major event to be announced later in 2022. Watch this space.
Bin your bodyboard!
In 2010, with the intent on turning the tide on plastic pollution, Keep Britain Tidy, with support from South West Water, launched the #WaveOfWaste campaign to decrease the 14,000 bodyboards discarded on our beaches every year. These boards are shipped across the globe only to be used for a few hours before heading to South West landfills.
The boards are manufactured in China and shipped over 11,000 miles. They're made from a two-inch sheet of polystyrene and wrapped in a thin sheet of nylon resulting in them breaking after just one use and then damaging our aquatic life and entering the food chain.
The campaign aimed to improve the recycling of bodyboards through installing bins around Cornwall, which Tab created the graphics for to help support the campaign and decrease the amount of polystyrene boards discarded on Cornwall's beaches. Each summer the project chooses three beaches in the South West to collect the abandoned boards and recycle them.
"Our message is avoid buying the cheap disposable boards and opt to hire or buy a quality board. A quality board could last a family a lifetime so in the long term it's a better choice and better for the environment" – Neil Hembrow, Project Manager, Ocean Recovery Project.
#WaveOfWaste
As part of the project, Tab created the graphics and posters for the #WaveOfWaste campaign that aimed to promote travellers to hire bodyboards that could be used again and again instead of buying cheap boards shipped from overseas that are difficult to recycle.
Keep Britain Tidy was able to recycle the boards to create protective housing for beehives as well as fusion covers, purses and other handy items. Last summer the campaign recovered 1503 low-cost bodyboards that had been dumped in sand dunes, discarded on beaches and abandoned near bins.
