The Clovelly Soap Company is a great example of how amazing photography can benefit the business and encourage growth. With a brand so tied to a location and way of life, selling your audience the story of your business is just as important and crucial to sales as the product itself. It creates a stand out brand with a strong and clear USP. The Clovelly Soap Company not only has a beautiful product, but a fantastic back-story and origin too. Showing this off with stunning imagery from all areas of the brand helps inspire customers, makes the business stand out over competitors and ultimately, help facilitate new growth.