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Taking inspiration from the culture of Beijing, The People's Poncho is a rainwear company that creates functional garments that enable movement and are built for the everyday.
Each poncho is designed to keep the wearer dry whether they're on their morning commute or a wander through the woods.
We wanted to show the ponchos and outdoor gear in the environments that they were designed for, capturing content of them in the bustling city as well as more rugged landscapes that would promote their practical properties when battling the elements.
We also wanted to promote the lifestyle too not just the product - highlighting the adventurous and outdoorsy way of life that The People's Poncho strive for.